Paid Facebook advertising is the most targeted and cost-effective form of digital marketing currently available to businesses.
Facebook has some of the best targeting abilities available, either online or offline. Below are a few options:
Target ads to people who visit your website: By inserting a little piece of code onto your website (called the Facebook Pixel), you can target your Facebook advertising to people who have already visited your website. This is called ‘remarketing’ and is an incredible way of securing business from already 'warm prospects'.
Target ads to people who are in your email database: You are able to upload a spreadsheet of all of the people in your email database to Facebook, and serve ads to them without them ever knowing that you are targeting just them.
Target ads to people similar to the people who visit your website and/or who are in your email database: You can ask Facebook to generate a list of people with similar attributes to people already in your database. This is called a lookalike audience, and it is a very effective way of finding new potential clients to advertise to.
Target ads to fans of other pages that your ideal client is likely to follow: You can target Facebook advertising to the fans of other pages. For example, if you are an interior design company you could target your ads to people who are fans of ‘Coco Republic’.
Target ads to fans of your competitors pages: You can target ads to people who ‘like’ the business pages of your competitors as a way of attracting them to your business. Note that this function isn’t available to all pages, there seems to need to be at least a few thousand followers of the page for it to be successful.
Target ads to people who have engaged with your content on Facebook already: You are able to create an audience of people to serve ads to who have previously interacted with your content on Facebook, even if they don’t currently ‘like’ your page. For example, you can create an audience of people who: Have watched either 3 seconds, 10 seconds, 25%, 50% 75% or 90% of your video; or People who have engaged with your page – either by visiting it, engaging with a post, sending a message to your page or saving your page or a post
The more you invest into PAID Facebook marketing, the more you can expect to achieve from it. I always say to allow a minimum budget of $5 per day per ad. If you can’t afford $5 a day on advertising, then why should you expect results?
Would you like your ads setup for you? I can do this!!!
Initial setup fee is $299 (not including ad budget, client to pay)
+ Audience profiling, targeting and custom audiences
+ Placement optimisation: Instagram, Facebook, Audience Network, Messenger + Set up multiple ad / ad sets – based on your objectives and current pixel set up
+ Ad creation: including videos, slideshows, images
+ Ad copywriting
+ Funnel strategy